How to earn money from You Tube

Hey everyone as we all know something about about You Tube. We all love to make a video share our opinion through our video and most important we love to watch You Tube videos but did you know you can earn money from You Tube through making a videos in You Tube. This is one of the best ways to earn money and also enjoy your work. So, with the help of this blog we all are explain about You Tube Marketing Strategies and how can earn money from You Tube we hope this blog help you to clear your concept and helpful for you so let's start:

Some thing about You Tube Marketing

People think You Tube is just a online video platform it just for entertainment but it's not true properly you can also earn money from this. There are countless marketing opportunities on You Tube- especially if your audience is on platform and your competitor aren't.

"You Tube Marketing is the practice of promoting businesses or product on You Tube platform by uploading valuable videos on a companies You Tube channels or using You Tube ads."

You Tube Marketing

Why You Tube Marketing is important?

You Tube is the 2nd most visited website in the world.

2 billion people login into You Tube every month, and ranks as the most widely used online platform among U.S. adults.

68% of You Tube user sate that videos helps them to make a purchasing decision.

The number of advertising on You Tube has double over last 2 years.

So, there are some steps which help you to how to make a channel on You Tube, grow subscriptions, and expend your reach with You Tube ads.

Steps For You Tube Marketing strategy:

Step 1: Create a Google Account :

Before you start making a videos you need to create a You Tube Channel so firstly create your google account. Because You Tube is owned by a Google when you create a gmail account you will automatically get access to You Tube and other apps of Google.

If you want to share your email With you business partner and your employees for business purpose so create a common gmail account.

Create a Google Account

Step 2: Create a You Tube channel

Now you have a Google account so you can create a You Tube Brand account. You Tube Brand account allows users to manage editing permissions and create a more awesome video and post for your business. After creating a channel you can upload a interesting video on You Tube.

from here you can create a channel

Step 3: Determine about your audience

Firstly, you have to learn something about You Tube demographics.

It show that quantitative data, like where the majority of users live (approx. 15% audience traffic come from U.S.), mostly age range (81% of 15 to 25 year old) and (70% of watch time is on mobile only). If your audience are mostly a younger than they are most like to watch short form content and also a understanding content.

You have connect your You Tube channel with Google Analytics. This tab help you to determine your You Tube audience. Did you know that in 2019 more than 99 million hours of guided meditation videos were watched?

You can also compare your other social audience to You Tube audience. Point out the content which your audience connect more and use it in your videos.

Interact with your audience in comment section. Solve their quires and make a meaningful and content and impress your audience.

Target your audience

Step 4: Research your competitor

And after determine your audience you need to research about your competitor because researching about your competitors is very important in every business. And also You Tube is competitive platform.

Firstly you optimise 3 to 5 competitors and you can also take a help from "Google ads" free keyword planner which help you to find out which keyword has more traffic and competition on your brand and also see which channel appear on the same keyword.

Optimise their title and description see how they explain thinks, their contents, look how they interact with their audience, read comments which are given by audience look what people saying about them

Conduct a SWOT analysis which means Strength Weaknesses Opportunities and Threats presented by each competitor. And this is the best way to spotting what is working and not working.

Research you competitor

Step 5: Learn from your favourite Channel

After research about your competitor you have learn something from your favourite channel which means those channel which take your attention from these videos you can learn about how can they attract your attention. See there views, comments how they connect with their audience, have a look You Tube trending videos.

If those videos are not related to your business brand you have to learn about how can gain audience attention for your videos? Learn about common length of videos, how can they host the videos? and much more thinks you have to learn.

Step 6: Improve your videos to get views

You Tube is platform where search for videos. Google ranked You Tube videos according to their titles, descriptions, and other factors.

Optimise your videos so that they stand the best chance to show up in search results and get more views. You Tube video are ranked according to SEO (Search Engine Optimisation) pointers:

Write a strong title

In any video a title is must important and also a primary signals and viewers look at your title and rate your videos.

In title use a relevant keywords. Checkout which sentence use audience for search your videos most in You Tube Analytics. You can also take help from Google keyword Planner for find out a keywords traffic. So, you have to check your keywords and title should be match properly. if any time your keywords and do not match to your topic than its should be big mistake and also effect on your ranking.

Picture show keyword and title of videos

Create a attractive thumbnail

In any You Tube Video before titles, thumbnail are first thing which are people see. Even 99% in You Tube people starting watching video after see the thumbnail.

You can use more creativity in your thumbnail for attract audience to your videos. And most important thinks your thumbnail and your video content should be matched.

Size of thumbnail is as high as possible (2 MB is the maximum size). Space are: 1280 x 720 pixels (16:9 ratio).

Thumbnail

Write a keyword - rich description

After thumbnail, title, keywords than focus on your video description. In video description you explain in detail summary about your video topic. Try not to use difficult words use easy and natural sounding words in description. Normally You Tube show 300 characters above show for see more description user need to click on show more option.

You can also add links of your website and social networking channels as well add other video links. And you are mostly use 5000 character and 15 hashtag limit. But remember to follow You Tube hashtag rule.

You Tube video description

Remind viewers to like, share and subscribe you channel

In many videos you can see the host calling on viewers to "like, share, comment, and subscribe their channel and its works. So, you can also call your audience to give like, share and subscription to your channel. And this type of engagement earn points with the You Tube algorithm.

Step 7: Upload and schedule your videos

Now you have to improve your videos, it's time to arrange them for publication.

In You Tube most of user are around 18 to 34 years and they expect videos- especially web series and web episodes to available on a serial wise.

Time to time check your channel analytics to check out in which time traffic is more and if you point out the best time to post, than aim to publish regularly around same time.

Step 8: Optimize your channel to attract followers

If you want people easily find and follow you on You Tube by Optimizing your channel. So, you have to complete your You Tube profile if you are not add finishing touch. Fill out all blank areas like:

Channel description
Channel icon
Channel art
Add social media links to your banner
Create a channel trailer
Organise videos into playlists
Add captions and translations

Step 9: Try You tube advertisement

You Tube advertising can be an effective way to expand your reach beyond your channel. Target an audience which are interested in your content.

If you want to promote your brand, an event, or a new product? You Tube ads are best for this.

You Tube ads are divided into four categories:

Skippable in stream ads
Non skippable in stream ads (including bumper ads)
Video discovery ads (formerly known as in display ads)
Non-video ads (i.e., overlays and banners)

Sept 10: Analyse and adapt

And last thing but not the least you have to measuring your success and failures. Use You Tube analytics to see the growth of your channel and track the performance of your video. When you post a new video, keep an eyes on:

Significant changes in subscriber count
New or changing audience demographics
video playback locations and traffic source
Device reports (mobile, desktop, tablet.)

You should analyse your You Tube channel and adopt new ideas and increase your creativity to make your video more interesting and attract audience for videos.

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