What is Digital Marketing?and its types

Now a days we all are use mobile phone, active in social media, love to share videos, photos and many things do in our phone we all are more connect to our phone. This is reason in this time large companies invest their money in advertisement on social media and promote their business and generate more audience for their business. So, with the help of this blog we are explain you about digital marketing so let’s start:

What is digital marketing?

Digital marketing is advertising delivered through digital channels such as online video, display ads, social media post, mobile application, websites or any new digital channel. Digital Marketing often compare to traditional marketing such as, magazine ads, radio, newspaper, T.V. and much more. Digital marketing is any form of marketing product or services that involve electronic device.

Digital marketing is also called a online marketing this is use for promotion of brands to connect with their customers by using internet and other digital communication.

In simple language says that if marketing campaign involve digital communication, it's digital marketing.

Digital marketing

Types of digital marketing:

There are many types of digital marketing such as:

SEO(Search Engine Optimization)

SEO Stands for "Search Engine Optimization." In simple terms SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kind of searches, including image search, new search, and industry-specific vertical search engines.

And other terms of SEO means the process of improving your site to increase its visibility when people search for product or services related to your business in Google, Bing and other search engine.

search engine optimization

PPC(Pay Per Click) Marketing

PPC stands for Pay-Per-Click, it means that a model of internet marketing in which advertisers pay a fee each time one opf their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically.

The goal of the ad is to lead the user who clicks to the advertiser's website or app, where the user can complete a valuable action such as purchasing a product.
Search engines advertising are most popular host palteforms as they allow advertisers to display ads relevant to what users are searching for.

Social Media Marketing

We all use Social Media now a days we find new friends new people on social media in our generation we are more connected through social media. This is only reason a big companies invest their money in promoting their product on social media because we all feel more connect to our mobile phone so, new business or big companies focus on social media marketing and generate more lead for their business.

Affiliate Marketing

Affiliate marketing is like a advertising modal in which a company give money to third-party publisher to generate traffic or lead to the company’s product and services. And third-party publishers are affiliates, and the commission fee incentives them to find ways to promote the company. In present time Amazon popularized the practice by creating a affiliate marketing program. You can put the link of product in your social media platform and if any person click on those link and make a purchase any product from those company though your link than you get your commission from company.

Content Marketing

"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action."

Content marketing can help you attract leads, win more sales, and grow your business. You need to know the basics that make content marketing work and the best practices that will set you apart from the competition.

Mobile Marketing

Mobile Marketing is a set of digital marketing strategies aimed at reaching people on their mobile devices- such as smartphones and tablets. Mobile marketing strategies include SMS and MMS, mobile websites and social media channels, and apps. In recent year customers have started to shift their attention to mobile. Because of this, marketers are doing the same in order to create true omnichannel engagement.

"For me, the future of mobile marketing lies in connecting the dots between online and offline media. Mobile is such a powerful tool when used in conjuction with other, more traditional, media and should be seen as the glue the bind everything together."

Advantage of Digital marketing

The main advantage of digital marketing is that targeted audience for their business, and some other are:

Cost effective: The cost- effective nature of digital marketing is immensely advantageous for the businesses. Spending on digital marketing is comparison to traditional marketing campaigns is very less.

Personalization: In digital marketing customer intraction is must important so, if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers.

Global Reach: Digital marketing help you to reach more and more audience not only small scale infact reach audience outside the country.

Brand Development: A business is not just about the name and product of the company, rather it is the voice and massage of the brand, which is needed to be established in the market so that not only the brand recives a wider reach but also people look upon the brand as a trusted name.

Disadvantages of digital marketing

Skills and training: You will need to ensure that your staff have the right knowledge and expertise to carry out digital marketing with success. Tools, platforms and trends change rapidly and it's vital that you keep up to date.

Time Consuming: There are many task such as optimization and much more this all are very time consuming process.

High competition: In digital marketing platform competition level is very high. Because if you reach global audience than their competition with all over the out side the country.

Complaints and feedback: Any negative feedback or criticism of your brand is can be visible to your audience through social media and review website.

Search This Blog

Digital world

Meaning of Digital Marketing (basic concept)

What is Digital Marketing?and its types