What is Mobile Marketing

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 Mobile Marketing

In present time we all use Smartphone, iPhone, Tablets, you know we use our mobile as a earning, promoting of our business. I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived.If you're not implementing some kind of mobile marketing strategy, you're already trailing behind, you know today more user are spending larger amounts of time engaged with mobile device than ever before. We can expect this trend to continue even further in the future, so get ready. If you want know more about these thing so Dizi global solution provide a service anout mobile marketing or a digital marketing. So i hope this information help you to know about mobile marketing in detail so lets start with What is mobile marketing? 

What is Mobile Marketing?

Mobile Marketing is a set of digital marketing strategies aimed at reaching people on their mobile devices- such as smartphones and tablets. Mobile marketing strategies include SMS and MMS, mobile websites and social media channels, and apps. In recent year customers have started to shift their attention to mobile. Because of this, marketers are doing the same in order to create true omnichannel engagement. 


mobile marketing
Mobile Marketing 
 
"For me, the future of mobile marketing lies in connecting the dots between online and offline media. Mobile is such a powerful tool when used in conjuction with other, more traditional, media and should be seen as the glue the bind everything together."

Components of Mobile Marketing

Mobile marketing goes far beyond text massaging and mobile apps. To have a cohesive marketing experience, you must consider responsive desing across the board.
  • Mobile- friendly websites: It means that your content must be a mobile friendly fit on the screen without side to side scrolling or zooming, it load time very fast and it's free of mobile specific errors. The most important reason to maintain a mobile friendly site is to create a consistent and engaging user experience(UX).

  • Mobile friendly markeing SMS and MMS messages: There are two method SMS (Short message service) and MMS (multimedia message service) messaging you can use to send content to your customers, but it's important to use it wisely.
Mobile marketing component
Mobile friendly SMS
  • Mobile friendly advertising and landing pages: You kown 57% of email is opened on mobile platforms and 69% of mobile users delet email that isn't optimized for mobile. Because of this, it's imperative that your email employe responsive desing- a strategy that automatically formats webpage content for optimal viewing on any device. And don't forget about landing pages. If your email is mobile friendly, but the click- through goes to a landing page that isn't optimized for mobile, that visitor will likely become frustrated and click away.

  • Mobile friendly apps: With the help of right strategy and road map, mobile apps can provide an opportunity to drive profound engagement with your customers. Explore the different types of apps-  productivity,commerce, retained engagement, and mixed use- and whether or not a mobile app is the right move to support your acquisition, engagement, or conversion business goals.
Mobile friendly app
Example of mobile Friendly apps

How does Mobile marketing work?

Mobile marketing consists of ads that appear on mobile smarphones, tablets, or other mobile devices. Mobile Marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.

Another word you can also understand, how mobile marketing work, mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in game marketing, through mobile websites, or by using a mobile device to scan QR codes.

mobile marketing types
Mobile marketing work based on


Importance of Mobile Marketing 

Now in present time a large no. of population access internet trough mobile rather than laptop or desktop. Mobile protability feature enables a user to get in touch with world through internet from anywhere and anytime. Increasing no of internet and mobile user drags a revolutionary trend in marketing sector called mobile marketing. Here some reason which can explain you mobile marketing importance now a days:

  • Availability of Quick service anytime: Now a day no one want to wait for anyone, people want good, easy and quick services. They are looking for a service provider which can fulfill their requirements anytime, anywhere and can be easily reached.

  • Mobile has become an undetachable part of life: In present generation mobile is a neccessary part of daily life. It can easily carried to anywhere and that's why become a favorite device for e-shopping.

  • Mobile is not use only e-shopping but also used in physical store: Now mobile is not use only by e-shopping infect a physical stores are also uses mobile services for providing services and advertising. Many store will save your no. to notifie you about their discounts, sales, offers.

  • SMS marketing: SMS and MMS marketing bring a tremendous change in marketing. Now users are getting offers and discounts or get notified for sale via sms or mms.

  • Mobile search index become primary contents for ranking: Google is going to make search index based on mobile search ranking. So your website search ranking will be based on mobile searching rather than desktop searching.
mobile marketing improtance
mobile marketing importance





























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