PPC Marketing for Beginner

When any time we listen a word PPC (Pay Per Click) we think about what it this, how its work for our website and how to do marketing with this. So, with the help of this blog we help you to give full information about PPC and how does its work, I hope you get more knowledge about PPC. And also if you are searching best institute in Varanasi for grow your knowledge in digital marketing like, PPC, SEO, Social media marketing and much more thing than must visit Diziglobal solution a best digital marketing institute in Varanasi. And for more update about digital marketing follow my blog post in Digital world So, let's start with what is PPC(Pay Per Click) Marketing.

pay per click

What is PPC?

PPC stands for Pay-Per-Click, it means that a model of internet marketing in which advertisers pay a fee each time one opf their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically.

The goal of the ad is to lead the user who clicks to the advertiser's website or app, where the user can complete a valuable action such as purchasing a product.
Search engines advertising are most popular host palteforms as they allow advertisers to display ads relevant to what users are searching for.

Advertising service like Google Ads and Microsoft Ads operate with real-time-bidding(RTB), where advertising inventory is sold in a private automated auction using real-time data.

pay per click

PPC Keywords Research

Keywords Research for PPC can be very time consuming but its really important at the same time. Because your entire ppc campaign based on keywords, and the most successful Google Ads advertisers continuously grow and refine their PPC keyword list. If you only do Keyword research once, you start your first campaign, in keyword research their are many keywords and you find hundreds of thousands of valuable, long-tail, short-tail and much more types and its help you to driving traffic to your site.

An effective PPC keyword list should be:

Relevant: Officially, you don't want to be paying for Web traffic that has nothing to do with your business. You want to must be find targeted keywords that will lead to higher PPC Click through rate, effective cost per click, and increased profits. That means you find a relevant keyword to the offering your sell.

Expensive: PPC is iterative. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting.

Exhaustive: Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search. So, Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. It means that, they are less competitive, and therefore less expensive.

Keyword research

Google Ads

Google Ads is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Its operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

More specifically, who gets to appear on the page is based on and advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction. The below infographic illustrates how this auction system works.

google ads