What is Search Engine Marketing?
SEARCH ENGINE MARKETING(SEM)
If any time we listen about SEM you are little confuse because in digital markting there are lot of trems that sound similar. So, with the help of this blog we aim to clear your all confusion about SEM(Search Engine Marketing).
In this blog we explain in deep about SEM(Search Engine Marketing), So lets start with What is SEM(Search Engine Marketing)?
What is SEM(Search Engine Marketing)?
Search Engine Marketing(SEM) is the act as digital marketing strategy to increase the search visibility of a website in search engine results pages (SERPs). In SEM, brands pay for ads to visible as search results on (SERP)Search Engine Result Pages.
Paid search ads visible almost every search results page. These are typically located at the top and bottom of the page. They include an "Ad" destignation to let users know that it is a paid placement. Some paid search ads may also appear as products in a featured carousel.
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Why is SEM Important?
In present time increasing a number of customer day by day
for researching and shopping online, SEM (Search Engine Marketing) give benefit
for your business. For example, by increasing your online presence, you also enhance
your brand awareness and visibility. This help you to generate leads and
generate sales. SEM (Search Engine Marketing) has become a crucial online
marketing strategy.
SEM give immediate results. It is like fastest way to drive
traffic to a website. It help you reach customer at exactly right time: when
they are search new information. With the help of SEM (Search Engine Marketing)
you can provide informational content for your visitors, which they may not be
able to find anywhere else.
In SEM (Search Engine Marketing), advertiser only pay for
impressions that result in visitor, making it an efficient way for a company to
spend its marketing dollars. And it really helpful for the business to improve
their rankings in organic search result.
Types of SEM (Search Engine Marketing)
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- SEO(Search Engine Optimization)
SEO(Search Engine Optimization) is the process of improving the quality and quantity of website traffic to a website or a webpage from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
SEO help you to imrove your site to increasing its visibility when people search for product or service related to your business in Google, Bing and other search engine.
- Search Engine Advertising
Search Engine Advertising is the process that pays search engine such as Google, Bing, and other search engine, so that an ad will appear on the top of their search results.
Search Engine ads usually visible on the very top of the Search Engine Result Page (SERPs). It is give paid traffic but SEO give unpaid traffic. Ads are labelled as "AD" when they show up in seach result list.
- Paid Submission
Paid submission is a process of listing a company's data (including its website) to paid online directories. These directories have editors who manually review submissions. Once approved these submission are permanently listed and can help increase a compnay's online citation which can affect its visibility in search engines.
The website owner should submit a consistent Name, Address, and Phone Number across all directories.
This is the best way to improve the accuracy of data that search engines can index about a certain business online.
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