What is email marketing and its benefits?

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 What is email marketing and its benefits? 

In this blog we explain you about email mrketing. We all use email to share document, file to another person but you know we also do a marketing with the help of email. No worries in this blog we explain in detail and try to solve your quarries related to email mrketing. 

With the help of email marketing we can earn more profit in direct marketing channel, generate an average return on investment.

Email should be a key pillar of your digital marketing strategy. if you not do any email marketing so you like leaving money on table. 

So lets start with what is email marketing? 

Email marketing
email marketing

What is email marketing?

Email marketing help you connect your audience and promote your business, brand and increase your sale. You can do lot of thing with the help of your email like sale your product, promote your business, share a news related to your business, 

Email Marketing is the act of sending promotional messages to people in mass quantities. It typically is to generate sales or leads and it may contain advertising. @ is a symbol of a email. 

There are two types of email:-

1. Promotional Emails: In promotional email you promote your business, your brand, new product, special offers and people get aware directly and click on link which you are send through email and visit your webpage and make a purchase directly.

2. Informational Emails: In informational email you share a news related to your business to the customer about the compay announcement, new release product, and much more things about your business. 

Advantages of email marketing 

Email marketing help you to grow your business, brand, product such as:

1. Conversions (selling your products and services)

Whenever you launch your sale or promotion you can send an email to your subscribers to drive a sales.

You can send an email about your discount or special offer (like festival offer, anniversary discount and  much more)

2. Brand awareness

Email marketing help you to reach someone directly. It's one to one communication as its best. And best part is that you send personalized email is more impactful in comparison to social media post where you can't be sure if someone has actually seen your message or not.

Emai marketing is more imactful and also a low cost in comparison to other marketing platform  because emails can be sent to a large number of recipients in one time.

It help to promote your business and awareness your brand easily and reach more traffic.

3. Customer loyalty 

In any business customer loyalty is very important.  it's a powerful tool for building a relationship with your customer through email.

Email drives customer loyalty at every stage of the buyer journey: lead- nurturing, conversion, onboarding, retention.

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