Social Media Marketing

What is Social Media marketing?

We all use Social Media now a days we find new friends new people on social media in our generation we are more connected through social media. This is only reason a big companies invest their money in promoting their product on social media because we all feel more connect to our mobile phone so, new business or big companies focus on social media marketing and generate more lead for their business.

You know Social Media is a network of over 3.5 billion users that just love to share, seek and create information. This is only reason a big company's use Social Media platform for advertisement for their product or sevices.

Social media channels have rapidly become an inseparable part of business development strategies. You can't overlook the impact of "social" when it comes to building meaningful connections with consumers.

Social media marketing

Social Media Marketing help businesses to:

Increase brand awareness
Build engaged communities
Sell Products and services using native Social commerce solutions
Measure brand sentiment through social listening
Provide customer service on Social media platform
Advertise their products and services to target audiences

The 5 main Pillar of Social Media Marketing

Strategy:

Before doing anything in Social Media Marketing firstly you make a strategy.

What is your goal? Think about how can social media help you achive your business goal?Some companies use social media for promote their business some use social media for increasing their brand awareness, other use it for driving website traffic and sale. Social media help you to generate leads for your business.

Which Social media platform do you want focus on? Their are many Social media Platform like Facebook, Instagram, Twitter, Linkedln, Pinterest, You Tube, Anchor, Tumbler, and much more platform so pick few platform and target audience for your business.

What type of Content do you want to share? Than you think about what type of content will attract your target audience it's images, video, link? it is educational or entertaining content? you can also change your strategy according to how your social media posts perform.

social media marketing strategy

Planning and Publishing:

Social media marketing for small business usually starts with having a consistent presence on social media. Close to three billion people (3,000,000,000!) use social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers.

Publishing post to social media is as simple as sharing a blog post, an image, or a video on a social media platform. It's just like how you would share on your personal facebook profile.

Sharing Post on social media for generate leads for your business and make more audience for you business.

Listening and Engagement:

After your business get followers on social media, people are connected to your business tag you in their social media post, comment on your social media post, conversation about your brand will also increase.

People might even talk about your brand on social media without letting you know. So you will want to monitor social media conversations about your brand. If it's a positive comment, you get a chance to surprise and delight them. Otherwise, you can ofrer support and correct a situation before it gets worse.

In any condition you post on social media and monitor social media conversation and always try to improve your mistake and attract more and more audience.

online marketing

Analytics and Reporting:

Along the way, whether you are publishing content or engaging on social media, you will want to know how your social media marketing performing. Are you reaching more people on social media than last month? How many positive mentions do you get a month? How many people used your brand's hastage on their social media posts?

The social media platforms themselves provide a basic level of such information. To get more in- depth analytics information or to easily compare across social media platforms, you can use the wide range of social media analytics tools.

Advertising

When you have more funds to grow your social media marketing, an area that you can consider is social media advetising. Social media ads allow you to reach a wider audience than those who are following you.

Nowadays social media advertising platform are so powerful that help you can specify exactly who to display your ads to. This help you to target your audience and help for your business.